Ad Tech
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George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve…
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Accenture challenges Sorrell’s S4C and agency production houses with CreativeDrive acquisition
Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven…
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You & Mr Jones snaps up influencer rival Collectively
David Jones’ You & Mr Jones “brandtech” group is not to be outdone by rival Sir Martin Sorrell’s S4 Capital…
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Deepak Gupta: why cybersecurity should be a priority for data-driven ad agencies
Technology has revolutionized the advertising industry. Powered by the rise of the internet, this sector has grown by leaps and…
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Bowman takes top role at Ebiquity’s FirmDecisions
Federica Bowman is taking over as global CEO of Ebiquity-owned FirmDecisions from Stephen Broderick. Broderick is leaving to “pursue other…
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Digital marketing is the future
Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media…
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Covid-19 isn’t the only threat for the ad holding companies – layoffs and home working will chip away
The UK government, along with many others, is taking plenty of stick for so-called “mixed messages” about Covid-19 as it…
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Digital media the only winner from Covid says Zenith
Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend…
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S4’s Sorrell opens up to Guardian on Facebook ad boycott and navigating the recession
S4 Capital’s Sir Martin Sorrell has been chatting to the Guardian’s Mark Sweney – Mark manages to conduct an interview…
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