Ad Tech
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New Wunderman boss Mark Read shakes up Europe
New Wunderman CEO Mark Read, formerly WPP’s digital supremo, is getting a move on in his new job, appointing UK…
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Telefonica’s Axonix launches ‘white label’ challenge to agency-owned ad exchanges
Axonix, a company backed by Telefonica and Blackstone’s GSO Capital Partners (so big, presumably) is launching what it claims is…
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New Adobe report says companies are focusing on CRM – which is probably news to customers
Adobe has release its Digital Trends 2015 report, surveying more than 6,000 marketing and ecommerce types professionals around the world…
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What’s next for Publicis as it seals Sapient deal?
Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after…
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Google takes aim at mobile with Google Nova plans
Google badly needs a new idea – or a new idea that actually works. Its search business is gradually losing…
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Jon Spary of Space: why technology is taking over the business of experiential marketing
While some sectors simply talk about technology, the experiential industry has always had a more hands-on relationship with it. The…
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The big problem facing Apple and Yahoo: what the hell do we spend all this money on?
It’s a funny old two-speed world and there’s more proof of it this morning: Apple has announced an $18bn quarterly…
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New-style Albion appoints Pleydell-Pearce from Huge as first head of product design
Agencies are changing and Jason Goodman’s Albion in London is charting its own course, positioning itself as a ‘creative business…
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We Are Social research shows there are now more mobile connections around the world than people
Social marketing agency We Are Social has released its latest whopper Digital, Social and Mobile study covering 240 plus countries…
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