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WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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Amazon business tries its own da Vinci code
Amazon Business describes itself as a “professional procurement solution.” That is, yet another marketplace but this time for businesses, offering…
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Angela Zepeda takes the hot marketing seat at X
Talk about out of the frying pan into the fire. Angela Zepeda (below), who left Hyundai recently after finding her…
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Publicis Conseil brings refreshing dash of jeopardy to child-focussed AXA campaign
Data-driven Publicis may be advancing on all fronts – although it had better watch its step sometimes as this examination…
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Ad Tech
UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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Pepsi goes epic for NFL/Paramount tie-up
The NFL kicks off tonight and so it’s back to that fun-packed arena the Colosseum in Rome for Pepsi with…
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Ambitious creative agency GUT sets out to crack New York
GUT is launching its ninth global office, in the hearland of advertising New York. The new office will be led…
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MAA Ad of the Week: Kit Kat from VML
Nestle is a pretty important account for WPP’s VML as it tries to earn its spurs and this new global…
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More means less for Morrisons as it enters loyalty card imbroglio
The hell that is modern supermarket shopping in the UK is fuelled by two factors: automation-crazy management determined to get…
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