-
Advertisers
What do we do with all those celebs? People’s Postcode Lottery, Nando’s and Miss Dior
Celebs are everywhere in adland these days – we blame the dear old internet and reality TV, which produces so-called…
Read More » -
News
Is the search for ads-to-sales accurate measurement like the Holy Grail – always out of reach?
Is it ever possible to correlate brand advertising and sales data? Obviously sales sometimes go up when you advertise, at…
Read More » -
Advertisers
McDonald’s rewards W+K’s creativity with the toughest brief in town
Agencies and some ad commentators often say that creativity – however it’s defined – is (finally) on the way back…
Read More » -
Advertisers
British Airways gets its brand leader mojo back with Uncommon
British Airways has been playing its national institution card for as long as anyone can remember – ‘Fly the flag,’…
Read More » -
Advertisers
AI lands knockout punch for Under Armour’s Anthony Joshua
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now.…
Read More » -
News
St James’s Place produces heart-warming tale despite, er, issues
UK wealth manager St James’s Place is having to return £426m to customers for over-charging so, obviously, it’s running a…
Read More » -
Agencies
MediaLink’s Michael Kassan quits new owner UTA
One of adland’s most high profile fixers, Michael Kassan of MediaLink, has left United Talent Agency following a major row.…
Read More »