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Lola’s LOL for Axe – but will Trump have the last laugh?
‘Smell your best when you look your worst’ is a pretty attractive proposition and it’s the latest for Unilever’s Axe…
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Can adam&eve keep its mojo as it heads towards the City?
Does it matter where your office is? It does to creative agencies, thereby reinforcing their reputation among bean counters and…
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Tesco drops ‘Every Little Helps’ for new line – with a twist
When Tesco decides on a new “brand platform” it’s big stuff in the UK economy and now it’s moving on…
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Refuge hammers home its case for International Women’s Day
Charity Refuge is running a campaign from agency Revolt for International Women’s Day, pointing out that the most dangerous place…
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MAA Ad of the Week: Wonderhood Studios for Hargreaves Lansdown
You’d need to be the proverbial cock-eyed optimist to invest in Britain at the moment but, amazingly, some people are…
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Can Cindy Rose unearth a winning culture for WPP?
WPP’s Cindy Rose succeeded in calming some first night investor nerves with a well-received presentation yesterday, outlining her Elevate 28…
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WPP’s Rose unveils survival strategy
New WPP CEO Cindy Rose (left) has revealed her eagarly-awaited strategy – Elevate28 – for the struggling ad company and…
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WPP under the cosh over media deals and rebates
Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all…
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Mother applies science for Olaplex
Oh well, it was probably only a matter of time before nerds took over all the world and now that…
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