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Advertisers
Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see…
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News
Dreamies’ cats invade the capital
In these grim times we need something lighter so credit to Mars’ Dreamies pet treats and agency adam&eveDDB for their…
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Advertisers
New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Advertisers
Lloyds quits adam&eveDDB – joins list of UK banks looking for a new creative agency
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are…
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Advertisers
Adam&eveDDB behind the wheel as Twix goes “abundant”
Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind…
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Advertisers
Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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Advertisers
WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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Advertisers
B&Q campaign shows why there’s a spring in Leo Burnett’s step
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming…
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Ad Tech
Tech troubles hit S4 Capital (again)
Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has…
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