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How the Brits can break into the Chinese market
They do it differently in China, especially in the luxury car business. Chinese buyers like sitting in the back –…
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Tesco and W+K dive into new supermarket price war with attack on Sainsbury’s Brand Match
Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of…
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W+K unveils Old Spice Wild Collection’s Wolfdog
This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new…
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New from McDonald’s – the McGangBang
Well this doesn’t sound very, er, family-oriented but that’s what they’re ordering in the US these days. It doesn’t actually…
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WPP’s Grey and JWT win lion’s share of giant bank HSBC’s £400m ad budget
WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis…
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Courtial takes top strategy job at We Are Social
Social media agency We Are Social has appointed Jerome Courtial (left) as head of strategy. Courtial was previously lead global…
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Agencies
Mad Men Series 6 – and the trouble with Harry
OK readers, who’s the dude in the middle with the tasteful mustard jacket, silk cravat and sideburns? None other than…
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This saucy tale of Hope Lingerie from Brazil could be just what the doctor ordered for DraftFCB
Hope Lingerie is exciting the lads – and female customers too presumably – with this saucy internet film, ‘Hope Tales,’…
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Engine Group’s David Liu: how to build a new agency group in China
Peter Scott’s UK marcoms contender Engine Group has been quiet of late as it struggles to find the right agency…
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