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Heineken’s world morphs into ‘Open Your City’
You know where you are with Heineken: it runs a global campaign by taking its characters around the world –…
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Neil Christie of W+K London: how advertising really works – and what marketers don’t know
‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it…
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DLKW Lowe launches anti-dementia crusade
After years of neglect in the UK the dementia illness is now getting the attention it deserves and DLKW Lowe…
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Jung Von Matt’s ad lesson for movie tie-ups
We’ve seen some pretty ropey tie-ups between brands and movies recently but The Lego Movie is an exception and the…
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Charles Soon of Covario: why Baidu is just the start for online search marketers in China
Most search analysts know of Baidu as “the Google of China” and associate the same importance with Baidu that Google…
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It’s ‘ye olde’ Royal London in new VCCP campaign
Royal London is a UK mutual insurer (that is, owned by its members) rather than a company. And it’s been…
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W+K London wins Brown-Forman’s Chambord
Brown-Forman has appointed Wieden+Kennedy London as the global lead creative agency for its Chambord brand, including above the line, digital…
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AMV offers an antique cat’s-eye view of the world in new press campaign for Whiskas
Beautifully-crafted press campaigns have become rather a thing of the past so it’s interesting to see one of any description…
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AMV debuts for Dixons with sharp change in ad direction
AMV/BBDO has been quick out of the blocks for Dixons, the UK’s biggest electricals group which it won from M&C…
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