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Burnett adds essential pizazz to Honda’s new HR-V
The Honda HR-V used to be a boring old cut-down people mover but there’s a new one now (why does…
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Ad Tech
Telefonica’s Axonix launches ‘white label’ challenge to agency-owned ad exchanges
Axonix, a company backed by Telefonica and Blackstone’s GSO Capital Partners (so big, presumably) is launching what it claims is…
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GIG at DST’s Mike Cavers picks his Desert Island Ads
Mike Cavers is ECD of The GIG at DST, the customer engagement agency in the DST Applied Analytics Group data…
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Now Vodafone marketing boss Daryl Fielding exits
For a massive company Vodafone seems to get itself into some strange old marketing tangles. Now its director of brand…
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Wieden+Kennedy New York lures top creative Jaime Robinson from Pereira & O’Dell
New York is a hard market to crack – particularly for avowedly ‘creative’ agencies, Droga5 being a notable exception –…
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Engine lures Church from Y&R as new business head
Marketing services network Engine Group has hired Zoe Church (left) as its global director of business development. In the new…
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£60m Vodafone goes to Grey from Y&R – but will anything change very much?
Vodafone’s £60m account has moved from RKCR/Y&R (owned by WPP) to Grey (also owned by WPP). Daryl Fielding, Vodafone’s director…
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Trojan rides the 50 Shades Of Grey bandwagon
50 Shades Of Grey mania is well and truly among us and Trojan condoms (and various unguents) has been quick…
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Most new product launches fail to deliver on promises – and social media doesn’t help either
A new survey of 2000 UK adults by marketing agency Five by Five finds that 74 per cent of UK…
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