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Ad Tech
Nick Brien makes surprising move to Hearst’s iCrossing
Former McCann Worldgroup boss Nick Brien (left) has re-emerged as CEO of Hearst Magazines’ digital marketing agency iCrossing and president…
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Ad Tech
Kate Robinson of Hogarth: how savvy ‘transcreation’ can avoid multicultural disaster
February saw the Hull branch of the Krispy Kreme doughnut chain issuing a hurried apology after they posted a Facebook…
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Finance
Wells takes over from Eccleshare at Clear Channel – is a company split on the cards?
Former British ad agency executive William Eccleshare has been displaced as boss of out of home giant Clear Channel by…
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Advertisers
ECD Mick Mahoney follows Vodafone out of Y&R
We know that adland loves a title or 50, particularly in the creative department. But it’s always been a mystery…
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Advertisers
AMV launches government THINK! drug drive campaign
The law in the UK regarding drugs and driving changed today (March 2) to bring it into line with drink…
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Advertisers
Alia Kheir: why personalisation – not more ad tech – is the key to the online CPM battle
Across online publishing, the competition for advertising dollars is intense. It’s a tough battle. Falling CPMs (cost per thousand views)…
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Advertisers
Audi and Thjnk turn a service ad into an epic
Can’t find a mechanic to service your car? Then get an Audi and there’ll be thousands of them chasing you…
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Ad Tech
Jason Goodman picks his Desert Island Products
Jason Goodman is the founder and CEO of Albion in London, now part of MDC’s KBS Group. Albion has built…
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Advertisers
Kinetic ups the stakes in adland’s turf wars with roll-out of in-house offer Active in Germany
WPP’s giant Out of Home agency Kinetic Worldwide is launching its Kinetic Active division in Germany. Kinetic Active is a…
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