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Advertisers
Sir Terry Pratchett makes valedictory appearance in Alzheimer’s research campaign
Charity Alzheimer’s Research UK is hunting for funds (as charities do, sometimes too aggressively) and its first TV campaign through…
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Advertisers
Mullen Lowe’s #worldstoughestjob for American Greetings is big Effie effectiveness winner
Here’s another big documentary-style award winner but it’s not Procter & Gamble’s #LikeAGirl for Always. The North American Grand Effie…
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Advertisers
Ebiquity and WPP fall out over programmatic media buys
I hear that media auditor Ebiquity, helmed by GGT founder Mike Greenlees and former MGM media agency boss Nick Manning,…
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Advertisers
Will London wins global ad task for Trunki
Will London seems to have carved out a reputation for challenger brands (although it also handles the likes of Slendertone…
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Advertisers
Now Mondelez turns the heat on Publicis Groupe media
Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once…
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Advertisers
Google unveils Ten Commandments for YouTube hits
Those of you who want to create a world-beating viral ad on YouTube (most of you I expect) need look…
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Advertisers
Engine’s Partners Andrews hires Szabo from RPD for new digital product business
Engine Group digital agency Partners Andrews Aldridge has appointed Szilvia Szabo (left), the chief strategy officer of RPD International, as…
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Advertisers
Ogilvy muscles in on Coca-Cola media pitch
Coca-Cola is looking in at least one new direction in its current global media review, adding Ogilvy & Mather to…
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Advertisers
BBDO New York finds a personality for GE
Corporate advertising is tricky, it’s often either bland and meaningless or inclined to over-claim: making the world a better rather…
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