Will London seems to have carved out a reputation for challenger brands (although it also handles the likes of Slendertone and Krispy Kreme) and it’s added another, Trunki which makes suitacases kids can ride on, amongst other travel accoutrements for globe-trotting juniors.
WL will work on all creative duties including online films, social media and new product development. Creative will be rolled out across Europe and Asia later this year and in the US in 2016.
Trunki inventor and CEO Rob Law says: “It’s great to have Will London on board as our global creative agency. We have worked closely with them to build a clear path for Trunki and exciting new developments, which we have in the pipeline.”
WL managing partner Paul Hamilton says: “Working with Trunki is a bit like stepping into the Willy Wonka factory. The energy is infectious and its inspired us to develop some great work. We’re looking forward to a long and fruitful relationship.”