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Ad Tech
Gordon MacSween of Captive Media: How digital out of home can reach ‘unreachable’ millenials
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience…
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Advertisers
Goodby’s Photoshop epic leads Emmy contenders
The Emmy awards, run by the US National Academy of Television Arts and Sciences, has muscled in on ad awards…
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Advertisers
AllTogetherNow essays some Virgin Money vandalism
CHI content offshoot AllTogetherNow has produced a new Virgin Money film – ‘The rebellion in your pocket’ – harking back…
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Advertisers
Mark Flys of FEPE: the next big challenges for out of home are global reach and delivery
For those of us who have worked in out of home advertising since before the digital revolution, the current excitement…
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Advertisers
Anomaly wins Cancer Research UK brand brief
A string of US agencies have opened in London in the past few years including big names Droga5, Crispin Porter…
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Advertisers
Albion wins Thomas Cook’s pan-European account
Travel giant Thomas Cook Group has appointed Albion to handle its heavyweight pan-European advertising, communications and marketing account. Albion, now…
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Ad Tech
Ciesco’s Gordon Montgomery: the fortunes of Tangent and Parity show how tough the marcoms sector is
Off at a Tangent or seeking Parity? The parallels are eerie. Both companies, Tangent plc and Parity plc are AIM…
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Advertisers
Hyundai signs up Kelly Brook as car drama queen
Here’s another foray into the world of content, Red Bee Media’s online series for Hyundai. This time it stars two…
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Advertisers
Has Pampers’ ‘Poohface’ borrowed from Aldi’s Mamia?
Yesterday we noted that Saatchi & Saatchi’s new Pampers ad – showing babies in the process of poohing – was…
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