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Has Pampers’ ‘Poohface’ borrowed from Aldi’s Mamia?

Yesterday we noted that Saatchi & Saatchi’s new Pampers ad – showing babies in the process of poohing – was doing well online.

Blue Hive creative director Federico Russo has kindly sent in an ad for Aldi’s Mamia nappy brand – a play on the same age-old process but made three years ago and a recent award winner at Cannes. Federico notes the amazingly short memories of some people in adland.

Here’s Pampers.

And Aldi.

You be the judge. All we’ll say is that they’re both pretty decent ads.

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