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Matt Charlton: why you will never be a great agency without great account management
When I ran Modernista! in the US I got rid of the account management department. It was a huge mistake…
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Ad Tech
WPP’s AKQA puts digital agency Potato on its menu
We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been…
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Simon Hakim: does Facebook really work for brands?
How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and…
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Family Hegarty makes ad debut for The Chapar
Here’s the first ‘family Hegarty’ ad, from Sir John (writer) and son Elliot (director) for The Chapar, a new online…
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Dating site eHarmony reviews ad account
Dating site eHarmony is talking to agencies about its ad account, currently with Albion. Albion has been running the ‘brains…
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Arena Media wins Savills media planning and buying
More new business – this is becoming exhausting. This time on the media front. Upscale estate agent and property company…
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101 continues winning streak with Dunelm appointment
Independent London agency 101 has struck a rich vein of new business form, adding leading UK out of town homewares…
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W+K packs in the celebs and features for Samsung
We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from…
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Droga5 baffles for Android with rock, paper, scissors
Droga5 in the US has produced a new campaign ‘be together. not the same’ – for Google’s operating system Android.…
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