Dating site eHarmony is talking to agencies about its ad account, currently with Albion.
Albion has been running the ‘brains behind the butterflies’ campaign, showing unlikely matches to position eHarmony as more thorough than its racy rivals like Tinder. It claims to match people through a 29-stage process.
Dating sites are big business these days as traditional mating rituals – office romances, meetings in bars – seem frowned upon. The eHarmony review seems tough on Albion but UK clients are as frisky as a dating site’s customers just now. A number of accounts – Confused.com, Dunelm, Strongbow and Uber among them – have found new homes this week.