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YouTube launches six-second mobile ‘Bumper’ ads
Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year…
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Advertisers
JWT upgrades Philadelphia’s angels for the digital era in comeback campaign
Mondelez’s Philadelphia reappointed JWT to its account last year, rekindling a 50 year relationship after a brief flirtation with BBH…
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Advertisers
Sarah Watson wins top BBH strategy post
Sarah Watson, Chief Strategy Officer of BBH New York, has been appointed as the Global CSO of BBH Group. She…
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Agencies
Gustavo Martinez rape comment tape is revealed
Here’s that tape in l’affaire Martinez, now admitted into court with other faces obscured. Hmm. Communications boss Erin Johnson’s case…
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Just Eat looks for new UK creative agency
Just Eat, the UK quoted company that takes online orders fro independent takeaway restaurants, is looking for a new creative…
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Advertisers
Pedro Avery of Havas: why marketers need to up their game on women and sport
Women are sending a message to the sports marketing industry. Time will tell whether anyone’s listening. Women want to play…
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Advertisers
WPP’s Possible wins Specsavers digital business
Specsavers, which now has a growing hearing aid business too, is famous for producing its (mostly excellent) advertising in-house. But…
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Advertisers
Wongdoody opens the ‘showhole’ for Amazon Fire
Funny how ‘disruptor’ companies – like Amazon – get TV advertising in a way that more traditional advertisers, the bulwarks…
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YouTube is more effective than TV says Google boss
YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on…
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