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Coronation Street’s appeal remains elusive in new ITV tribute
Coronation Street has been adorning ITV for a somewhat mind-boggling 57 years – still taking 40 per cent of the…
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Neuro-Insight’s Heather Andrew: why laughter can be the best medicine for ads too
In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced…
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Ad Tech
MEC poaches Richman from Starcom to head combined MEC/Maxus US agency
WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by…
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Jung von Matt reprises violent history of the barbie for Edeka
Jung von Matt’s work for Edeka, the biggest German supermarket chain, is usually worth a look – in the past…
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BMB wins Campaign to End Loneliness uphill task
London agency BMB has been appointed to handle the Campaign to End Loneliness account, a new one on me but…
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Does Always’ new ‘Try. Fail. Learn.’ fail?
Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam? It’s won plaudits all…
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McDonald’s picks Leo Burnett London for global sports
McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo…
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OtterBox welcomes NFL with CP+B Peyton Manning winner
OtterBox makes protective smartphone cases and its ad property is retired quarterback Peyton Manning. Handy as the NFL season is…
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Five by Five’s Barry Markham: how creative bravery fired the best launches of 2017
Launching a new product is a big deal. Every launch, however well researched and planned, has the potential to bomb.…
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