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Advertisers
Reed Smith: how gender stereotyping is changing ad industry
By Nick Breen and Chloe Clift Gender stereotyping has recently become a topical issue in various industries and British society…
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Advertisers
Yoti campaign shows perils of online dating
Online verification app Yoti (‘your own trusted identity’) and agency Jungle Creations have caused a stir with this réalité ad…
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Advertisers
Now Air New Zealand shows its seasonal funny side
Thought they were supposed to be a dour lot in New Zealand – and no reference to Scottish origins please…
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Advertisers
Spotify shows old way to use posters in new campaign
Streaming service Spotify produced arguably the best out of home campaign last year by highlighting some of the facts it…
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Advertisers
Bigdog wins Vax cleaners account
Household brand Vax has appointed integrated advertising and marketing agency bigdog as its lead creative agency following a two-way pitch.…
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Advertisers
Maserati picks Accenture as global “experience” agency
Accenture Interactive has taken another biggish step into adland with its appointment as Maserati’s “global experience agency of record,” handling…
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Agencies
Lego chooses on-the-up Initiative for global media
Not so long ago Interpublic’s Mediabrands looked dead in the water as a media force outside the US but now…
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Advertisers
NZ Police play recruiting for laughs in Ogilvy campaign
New Zealand’s police are on a recruiting drive to make the country the safest place in the world. So their…
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Ad Tech
YouTube walks from one safety issue into another
What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next…
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