-
Advertisers
WFA outlines six key factors that will change client/agency relationships in 2018
The World Federation of Advertisers (WFA), which represents most major brands, has been looking into its crystal ball to predict…
Read More » -
Advertisers
VW T-Roc’s Bam rams his way into other people’s ads
Volkswagen obviously thinks it’s got a property on its hands with Bam the ram, the star of the T-Roc crossover…
Read More » -
Agencies
Goodby Silverstein launches augmented reality Instagram
Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the…
Read More » -
Agencies
Is Deloitte eyeing a bid for WCRS owner Engine Group?
Deloitte is eyeing Engine Group according to a report in The Drum, seeing the medium-sized marcoms group as a way…
Read More » -
Agencies
It’s old Arthur and young Maurice for Publicis Xmas
Here’s a very grey – née white – Arthur Sadoun reflecting on a turbulent year at Publicis Groupe. Poor boy,…
Read More » -
Advertisers
Emotional Samsung tale is top YouTube ad of 2017
This is the most watched ad on YouTube in 2017, 150 million views for an epic tale from Samsung India…
Read More » -
Agencies
Merkle picks Crawley-Boevey to spearhead ambitious Europe expansion plans
Dentsu Aegis’ biggest deal in recent years is its majority stake in US-based performance marketing agency Merkle for about $800m…
Read More » -
Advertisers
San Francisco start-up TBD lands Nokia digital health
Talk about a flying start. New San Fancisco agency TBD, formed by creative Rafael Rizuto, strategist Virginia Wang and CEO…
Read More » -
Advertisers
Jonathan Sant of Cubo: why Graham Fink is my ad hero
There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all,…
Read More »