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Advertisers
DDB Australia makes budget extravaganza for Amarok
This year’s trend is advertisers (and their agencies) sending up ads and here’s another by DDB Australia for VW Amarok…
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Advertisers
TalkTalk tackles “unfair” broadband market with new brand position via The&Partnership
Broadband network TalkTalk has had its issues in recent years but it’s trying to get on the front foot with…
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Advertisers
Alexis Eyre of Five by Five: why are so many brands hopping on the wellness treadmill?
Why are so many brands hopping on the wellness treadmill, and do customers even care? Weight Watchers has relaunched as…
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News
Havas pitches it right for morning after pill ellaOne
Sometimes the job of advertising isn’t to make a big splash in social media or pick up buckets of awards.…
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News
Interbrand names Apple, Google and Amazon 2018 top brand winners
Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its…
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Advertisers
Sid Lee Paris makes a little Colonel Sanders go far for KFC
After decades without him KFC’s Colonel Sanders is all over the place, most notably in Wieden+Kennedy’s big budget campaign in…
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Advertisers
McCann recaptures Opel/Vauxhall from new owner PSA
Opel/Vauxhall has picked McCann to handle its European ad account from a new base in Frankfurt. Opel/Vauxhall is now owned…
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Advertisers
VMLY&R’s Jon Sharpe: why Bob Greenberg is My Ad Hero
I don’t know Bob Greenberg. I’ve never met the bloke, never worked for him and never had him over for…
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Advertisers
Ageing rock star Apple’s marketing has become iBoring
By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very…
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