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Dreams media moves from Starcom to Havas
UK bed retailer Dreams has chosen Havas Media to handle its estimated £20m account. Dreams moves from Publicis-owned Starcom after…
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Dentsu looks to a rebranded life without Aegis
Dentsu seems to be preparing to drop Aegis from its Dentsu Aegis Network, the media-focussed part of its empire outside…
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Puma first down the tunnel as football’s tidal wave begins
The men’s football season is almost upon us (does it ever go away?) and Puma seems to be first out…
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China Airlines and Leo Burnett rack up global viral winner
Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national…
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Montezuma picks St Luke’s as first agency
St Luke’s has won upmarket British chocolate brand Montezuma’s without a pitch following an agency search carried out by the…
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Ad Tech
New figures from Results International and R3 point to holding company retreat from deals
The agency holding companies are in full retreat in the mergers and acquisitions (M&A) stakes according to new figures from…
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Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry
Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried…
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Grim examples from adland’s murky past
We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was…
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Ad Tech
Smartology’s Mark Bembridge: a programmatic primer as digital advertising gets ready to clean house
The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent)…
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