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Advertisers
Commercials: beware the over-enthusiastic client
More from Community Films’ web series Commercials, this time showing three clients who appear to love a pitch idea so…
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Advertisers
Record-breaking UK commercial radio sets off into an app-driven future
Digital has won the media share game in the sense that it takes over half the ad market in most…
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Advertisers
Coors Light makes brave attempt to challenge young wine-drinking fraternity
Coors Light has abandoned the mountain tops (mostly) to become the “official beer of done wearing a bra” as it…
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Agencies
Helen James of CPB London: take a staycation – it’ll be good for your career
By Helen James, managing director of Crispin Porter Bogusky, London As many of us saw, research released earlier this month…
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Advertisers
WPP turns on the style for Peroni
WPP CEO Mark Read wants WPP to be seen as “one company” and it appears to have nabbed this one,…
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Advertisers
The Campaign magazine Farage farrago: surely we can have diversity of opinion too
By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our…
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Advertisers
Droga5 takes big brand approach in United Rentals debut
United Rentals offers equipment hire and all the new digital bells and whistles in the US (don’t stop reading!) and…
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Advertisers
Free The Birds takes new tack for new Davidoff cigars
Independent design agency Free The Birds is running a new global campaign for upscale Davidoff cigars – presumably you still…
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Advertisers
AIG enlists All Blacks for road safety at Japan World Cup
AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad…
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