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Publicis rolls the data dice again with Rauxa acquisition
Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In…
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P&O review may signal end of free travel for Rob Brydon
Looks like comedian Rob Brydon is going to have to give up all that free travel, food and booze courtesy…
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The Gate’s Jamie Elliott: why Les Binet and Peter Field are my Ad Heroes
I started in this industry the very week, as it happens, that Google launched. It was 1998 and the great…
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Does ITV Creative rise to Rugby World Cup challenge?
More Rugby World Cup, this time from tournament broadcaster ITV’s ITV Creative ‘Rise to the World Cup’ – featuring some…
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Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV
Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor…
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Publicis Groupe retains $600m Novartis media
Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously…
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Live and Wired’s Sophie Kostrowski and Sian Hainsworth pick their Desert Island Ads
Live & Wired is the UK’s first dedicated live social content agency, delivering creative, production and talent for brands. Founded…
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Heinz plumbs new depths of naffness with Sheeran
Ed Sheeran mania shows no sign of abating at Heinz, as elsewhere. The gloomy warbler must be the UK’s richest…
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John Zealley of Accenture: how new-style CMOs can drive business results
Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business…
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