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Advertisers
Fox targets everyday superstars in W+K launch campaign for WWE SmackDown
US wresting extravaganza WWE SmackDown has moved to Fox and Wieden+Kennedy New York has muscled up for the launch campaign…
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Advertisers
The Gate CSO Kit Altin picks her Desert Island Ads
Kit Altin is chief strategy officer of The Gate London, the creative and media agency in MSQ Partners. Dunlop –…
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Advertisers
Adam Morton of UM: why brands need big ideas not short-term tactics
A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than…
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Ad Tech
Mobile ad fraud: how SDK spoofing steals ad spend under the radar
By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real…
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Advertisers
Brazil’s creatives set out to get mad and even
Life as a creative isn’t all fun and games – or so we read – and to promote its 44th…
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Advertisers
JetBlue takes aim at other airlines with ‘Alright Brothers’
Was there ever another industry like airlines? They spend billions on so-called improvements like new planes but customers don’t appear…
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Advertisers
China expert Jonathan Smith picks his Desert Island Ads
Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads…
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Advertisers
Mark Denton: what’s so special about the Kinsale Sharks?
I’m really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It’s funny to think…
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Advertisers
TMW Unlimited wins Travelzoo’s UK CRM business
Customer engagement agency TMW Unlimited has won Travelzoo’s UK CRM account following a competitive pitch. Travelzoo, a kind of club…
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