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Adam&eveDDB takes gamers inside PlayStation4 in striking new direction
Adam&eveDDB is evidently enjoying client PlayStation and here’s another zesty number for the Sony brand, welcoming gamers themselves into the…
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Jon Goulding of Atomic: what happens when advertising loses its swagger
For all the nostalgia, no one working in advertising today really wants to return to the Mad Men days. It’s…
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Talon partners with data provider X-Mode to enhance Ada Out of Home platform
Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the…
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Ad Tech
Accenture adds a new quiver to its armoury with UK consultancy Bow & Arrow
Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described…
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Boden offers leaf jumping to a divided nation
Posh clothes retailer Boden (founder Johnnie Boden is an alumnus of Eton and Oxford, strange he didn’t become prime minister)…
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Insurer Geico finds a witching use for Halloween
It’s nearly Halloween (alas) but at least Geico and The Martin Agency have found a way to shoehorn it to…
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VaynerMedia lures Lenois from Grey as global CCO
VaynerMedia is one of those interesting new-style agencies (rather like Vice’s Virtue) and it’s lured Rob Lenois from Grey New…
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Now MSQ Partners wins UK government housing brief
The UK’s Ministry of Housing, Communities and Local Government (MHCLG) has appointed MSQ Partners to handle its marketing activity following…
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Ad Tech
Ben Murphy: 25 years of banner ads – how a humble digital box led to an advertising superpower
On October 27 1994, a simple and brilliant call to action (“Have you ever clicked your mouse right here?”) marked…
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