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Ad Tech
Massive tech conference Web Summit, offers a glimpse of marketing’s future
By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and…
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Wieden+Kennedy wins National Trust
Wieden+Kennedy London has won the UK’s National Trust, described now as a “Conservation charity.” following a pitch. the National Trust,…
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News
Isobel’s Jamie Williams: can it be Christmas all year round?
Charles Dickens knew a thing or two about the power of Christmas. The season’s unique spirit transformed Ebenezer Scrooge from…
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Atomic’s Jon Goulding: to solve the creative crisis in advertising we need a sledgehammer, not a lemon
One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and…
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UK tax body’s retrospective rethink of charity advertising tax exemption threatens media agencies
Something close to panic is breaking out in UK media agencies as they contemplate huge bills from tax collection body…
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Ad Tech
Global advertisers split over “digital transformation” says new WFA report
Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy –…
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Aussie retailer Myer wheels out the John Lewis approach before John Lewis
Myer in Australia is rather like its version of John Lewis and it’s taken a leaf out of the John…
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Can this year’s John Lewis Christmas epic top YouTube winner Elton John?
While the nation anxiously awaits the new John Lewis ad from adam&eveDDB – the Brits are in a delicate state…
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WPP wins big chunk of Axa media – Publicis retains creative
WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media…
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