-
Advertisers
Beta Good’s Robin Gadsby: four ways companies can combat climate change post-pandemic
Changeis something we’ve seen an awful lot of these past months. Unprecedented change that has been unsettling for all of…
Read More » -
Advertisers
BMB takes Beefeater back to London roots in ad debut
It can’t be easy producing a global campaign in lockdown but BMB has done a pretty decent job in a…
Read More » -
Ad Tech
Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media…
Read More » -
Advertisers
MSQ Partners agrees £6.2m deal to buy Be Heard
Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard…
Read More » -
Advertisers
GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector
WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising)…
Read More » -
Advertisers
Is P&G reaching compassion fatigue with LGBT ‘Pause?’
P&G’s at it again, this time with ‘The Pause’ from Grey New York describing the three seconds or so that…
Read More » -
Advertisers
DDB welcomes back full-on McDonald’s to France
What do you miss most in lockdown? For lots of people it’s McDonald’s, judging by the enormous drive-in queues in…
Read More » -
Advertisers
Karen Martin moves up to top CEO role at BBH
BBH looks to have completed its new management line-up in London with the elevation of Karen Martin (below) to CEO…
Read More » -
Advertisers
WPP outlines Black Lives Matter company changes
WPP has announced a series of measures in response to Black Lives Matter and the ‘Call for Change’ from 1200…
Read More »