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Agencies
Creative mavens combine to raise funds for Canada ADCC
There are still some creative mavens around in adland (maybe a few less by the end of the crisis –…
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Advertisers
Introducing The Media and Marketing podcast on MAA – Black Lives Matter
In the first Media and Marketing podcast on MAA journalist John Reynolds discusses Black Lives Matter and its impact on…
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Advertisers
Virtue makes a virtue of recycled straws for sustainable McDonald’s ‘swimwear’
Here’s an ingenious sustainability wheeze from Virtue, the Vice-owned agency, for McDonald’s Austria: converting its former yellow and red striped…
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Advertisers
VCCP pips Uncommon to big UK snack brand Walkers
Big creative reviews may be thin on the ground in Covid-19 but one of the UK’s biggest has concluded with…
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Advertisers
WFA’s new global sourcing board points procurement at value ahead of cost savings
The World Federation of Advertisers (WFA) has formed a Global sourcing Board that aims to drive a shift from savings…
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Advertisers
R3: global new business tumbles in 2020 – WPP agencies best in creative
Covid-19 has driven down new business globally in 2020 with global marketing consultancy R3 Worldwide estimating creative and media moves…
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Advertisers
MAA blast from the past – Canal+ from BETC
BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering…
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Advertisers
World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home campaign
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media…
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Advertisers
Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32…
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