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Advertisers
The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the…
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Advertisers
My Ad of the Year: The Garage Soho’s John Hegarty
I’m choosing a BBH ad for Tesco. Their Ramadan poster. Brilliant use of outdoor and to be congratulated for talking…
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Advertisers
My Ad of the Year: Leagas Delaney’s Tim Delaney
Ad/s of the Year for me is the series from The Lincoln Project in the US. It is hard to…
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Advertisers
Watching the detectives: Apple’s iPhone in Hollywood mode
Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets…
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Advertisers
From the MAA archive: Direct Line’s Piers Newson-Smith picks his Desert Island Ads
Desert Island Ads has been a feature of MAA throughout: disappointingly few clients over the years but Direct Line’s Piers…
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Advertisers
Publicis ends 2021 on high note as Starcom scoops McDonald’s US media from Omnicom
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has…
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Advertisers
Graham Fink: creativity in 2021 – don’t make ads, make TikToks
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing…
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Advertisers
Joint London founder Damon Collins: Ads of the Year 2021
What a year it’s been.. Thank god brands have, on the whole, stopped showing us our covid-destroyed lives in their…
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Ad Tech
Microsoft to buy AT&T’s Xandr to boost ad tech offer
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T…
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