Google shows us how to be a world class creative – with its AI

No CCO has had a biger impact on the global creative scene than FCB’s Susan Credle in recent yeara, not that that stopped merciless owner Omnicom nixing the brand when it took over IPG.

So the great practitioner finds herself at something of a loose end and she’s been signed up Google, along with other leading creatives, to show that AI (at least Google Flow) isn’t a tool of the devil but one way to a better world. Somewhat Google-tinged, as you can imagine, but still an interesting case of a first class brain grappling with AI.

She wins too. We don’t suspect Google because of its craft opportunities of course, it’s the other stuff.

Still good PR.

MAA creative scale: 7.