They certainly are a bunch of fiddlers at Coca-Cola, regularly reviewing agencies (it’s supposed to be mostly at WPP but Publicis is clearly the enemy at the gates) and here’s a new set of visual identities, it says they’re new anyway.
By JKR, Superultrarare and Brody Associates, none of which are WPP are far as we know.
Being the AOR on Coke must be a bit like herding cats. Has Coke succumbed to the blandishments of AI? Ajaz Ahmed’s new Studio.One has nabbed the cola giant’s Christmas ad. Maybe that will be dramatically different.
