Leo Burnett and McDonald’s, like BBH and Tesco, are on a hot streak. This latest campaign imports the idea of the ‘famous order’ from the US and makes it uniquely British, thanks to two national treasures – Stormzy and Alison Steadman.
Stormzy gives a charming performance, and both he and Steadman (or at least her Pam character from Gavin & Stacey) are excellent fits for the brand. The campaign-related merchandise includes drinking cups, pin badges and posters, which might be overkill, but McDonald’s – and Leo Burnett – clearly know what they are doing.
A good example of why properly famous, talented people are a lot more influential than influencers. Look forward to seeing who else they might get on board.
“Famous Order” is on the way out. Look for promotions featuring The Donald, Big Mac and the Hamburgler promising riches to those who spend more. Franchisees = Not Happy.