Walmart brings ‘RomCommerce’ to the world of social media shoppable ads
23-part Christmas series from Publicis agencies
This Christmas is rather a blast from the past in some ways: recycled ads and now the migthty Walmart is harking back to those days of “shoppable” ads in which a minor celeb (or other) invites you to purchase from an extensive list of goodies. The early days of ITV featured a so-called Admag programme called ‘Jim’s Inn.’
This year Walmart is flogging 300 products via a 23-page series featuring the romantic entanglements of designer Jessica as she navigates various proposals – when she’s isn’t shopping or on her phone. ‘RomCommerce not RomCom’ says Walmart.
On TikTok, Roku and YouTube from a gaggle of Publicis agencies led by Fallon and including Publicis New York, Digitas, The Community and Contender with Interpublic’s Golin on PR.
Breaking in December (surely not a Christmas ad at Christmas?). Here’s the trailer.
Interesting new (old) idea. Can the social media world stand yards of Jessica? Seems like she might handle it.
