Them thar machines are taking over the world, gadgets that control our life and, as this new StubHub film from Goodby Silverstein & Partners surmises, maybe our deaths.
It’s a prevailing anxiety that’s starting to appear in ads. This is one of the best featuring, of all things, a Sia concert.
Are we sleepwalking to disaster? Maybe but nobody will do anything about it ‘cos it’s new and comes from Silicon Valley.
This is cleverly done with nifty direction from Epoch’s Martin de Thurah.
MAA creative scale: 8.