We’ve noted before that 2017 seems to be turning into year of political ads, political defined loosely.
But is it so brave to say you’re on the side of inclusivity and all the rest of it?
In the case of this new ad for Nike from Wieden+Kennedy Amsterdam it probably is.
It shows five female athletes from the Muslim world behaving somewhat unconventionally for the region, dangerously so if they were doing it for real and not on a shoot in Dubai.
It’s a follow-on to the excellent film Nike made last year showing women runners in India. This, though, is much more challenging of cultural norms.
It’s a viral hit already with three million or so views in just two days. Let’s see if there’s a backlash.
MAA creative scale: 8.