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Forsman unveils another Volvo Trucks blockbuster

Forsman&Bodenfors is back with another death-defying demonstration for Volvo Trucks, this time showing an intrepid paraglider being towed up a Croation mountain valley (and under a bridge) by a cool-as-a-cucumber lady truck driver.

All to demonstrate the efficacy of its I-Shift Dual Clutch system (whatever that may be). Apparently it helps you to conserve fuel at constant speeds.

It’s not quite https://www.youtube.com/watch?v=M7FIvfx5J10 but keeps Volvo ahead in the interesting truck ads category (not a large one admittedly)

That’s had 85 million YouTube views, this is heading for two million – which ain’t bad for a truck.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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