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“Do it for Denmark” advises travel firm Spies Rejser

Spies Rejser is a Danish travel company that’s cottoned on to Denmark’s declining population by suggesting that a holiday is a good way to spark the libido in a campaign called ‘Do it for Denmark.’

Here’s the latest ad, encouraging oldies to live longer via a bonking holiday in the Maldives. Agency: Robert/Boisen & Likeminded.

And an earlier one showing the reviving qualities of Paris.

Apparently Simon Spies, who founded Spies Rejser, had a team of “bun ladies” to look after him. Their job wasn’t to make cakes.

Only in Denmark perhaps – but it’s fun.

MAA creative scale: 7.

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