Havas has bought Target Media and Communications Group (Target MCG), said to be the the UK’s leading entertainment media group. Target MCG includes Target Media, Target Live, Organic and Superhero and will be part of Havas Media Group.
In 2015 Target earned revenues of £10m, employing about 100 people. Based in London it works in film, gaming, youth, home entertainment, live entertainment and toys. Clients include Bethesda, StudioCanal, Curzon, Icon Films, Disney, Southbank Centre, Netflix, Universal, Bill Kenwright, Latitude Festival, Barbican Centre, and Festival Republic.
Havas CEO Yannick Bolloré says: “We are delighted to welcome Target MCG to the Havas family. This acquisition deepens our strong global position in the worlds of entertainment and content. It also provides even more opportunities for our clients to mix media, data and content together to create meaningful experiences for people.”
Havas Media Group UK and Ireland CEO Paul Frampton says: “This firmly establishes our leadership position in the UK as the only group able to offer clients such deeply integrated end to end services across media and entertainment.”
Founders Rob Wilkerson, CEO and Louise Gaynor will stay in the business. Rob Wilkerson says: “We are thrilled to be joining forces with a world-class communications group. With enormous media, data and creative expertise, Havas Group offers us the platform to future growth. Our entrepreneurial and collaborative cultures are closely aligned and we share an ambition to own entertainment globally. Becoming part of the Havas family is going to bring myriad opportunities for our clients.”