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Made.com picks Fabula for Euro creative push

Upscale online furniture retailer Made.com has appointed Fabula as its lead creative agency. the appointment was made without a pitch following client/agency strategy discussions.

Fabula’s first work for Made.com will break in August in the UK, France, Germany and Italy across OOH, print and social. Fabula launched in 2012 and has worked for William Hill, Boden and Macmillan Cancer Support among others.

Made.com brand director Win Kwok says: “We were impressed with Fabula’s efforts to get under the skin of the brand, to understand the personality of the company and our unique position within the market. This has been well reflected in the work they have pitched and we’re excited to see the consumer reaction to the campaign that goes live in August”.

Fabula strategic partner Britt Iverson says: “It’s been fantastic working so closely from the off with the core decision makers of made.com: fast, opinionated, entrepreneurial and very clear on what they’re getting out of bed for in the morning.”

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