Y&R’s Labstore hires Pownall for Europe expansion
Shopper marketing seems to be a booming area, despite or maybe because of the problems facing ‘offline’ shops, and WPP’s Y&R is expanding its Labstore Europe shopper marketing business.
Labstore, founded in 2008, has recently opened offices in Budapest, Lisbon, Moscow, Paris and Prague. Its clients include Movistar, Danone, GE Money Bank, Eroski, and BEL.
Y&R Europe president Andrew Dimitriou says: “The Labstore shopper and retail offering is seamlessly woven into our broader Y&R Europe network to deliver integrated solutions to meet our clients’ business needs. The new leadership will continue to drive brand experience management along the path to purchase for a perfect chemistry between brands, shoppers, consumers and retailers.”