Ogilvy is setting off in search of its fifth successive network of the year at Cannes and is the early front runner with the award of the Glass Lion to Ogilvy & Mather Mumbai for its work for Make Love Not Scars, a charity supporting acid attack victims. The Glass Lion awards work that challenges gender inequality and prejudice.
Ogilvy has also won the Grand Prix in the radio category – for Ogilvy Johannesburg’s ‘Everyman Meal’ campaign for KFC (all three ads here in Adweek) – and Direct – for ‘The Swedish Number’ by Ingo Stockholm – for the Swedish Tourist Association (below). Ingo is a joint venture between Ogilvy and fellow WPP agency Grey (below).
Ogilvy worldwide CCO Tham Khai Meng says: “It is such a great honor to win a Glass Lion, and a major accomplishment for our agency. ‘Beauty Tips by Reshma’ is a powerful campaign that highlights a very serious and widespread issue, and we thank our clients and creative teams for their creative courage. I am so proud of Ingo Stockholm’s ‘Call Sweden’, and Ogilvy & Mather Johannesburg’s KFC campaign for their Grand Prix. To win two Grand Prix in one day is amazing.”
Ogilvy Mumbai joint ECDs Kainaz Karmakar & Harshad Rajadhyaksha say: “The Glass Lion is very special because the recognition for this campaign is the recognition for the cause. It is the recognition for the bravery of Reshma Qureshi (a vlogger featured in the campaign) and thousands of girls like her. The biggest step to stopping evil in society to drag it out in the open and every award this campaign wins, does just that.”