M&C Saatchi has fired its last shot for Britain Stronger in Europe as the EU Referendum looms, a poster saying, in effect, how brave are you feeling?
You always expect fireworks from an M&C Saatchi political campaign, thanks to its former heritage – ‘Labour Isn’t Working’ and all that – but don’t always get it. But M&C has done a pretty good job this time round, injecting some life into what’s been a moribund and, sometimes, malodorous national debate.
Will the Remain campaign win when the votes are counted on Thursday? 53/47 I reckon, hardly a triumph for David Cameron and co but a win all the same.