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M&C Saatchi fires parting shot in Referendum campaign

M&C Saatchi has fired its last shot for Britain Stronger in Europe as the EU Referendum looms, a poster saying, in effect, how brave are you feeling?

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You always expect fireworks from an M&C Saatchi political campaign, thanks to its former heritage – ‘Labour Isn’t Working’ and all that – but don’t always get it. But M&C has done a pretty good job this time round, injecting some life into what’s been a moribund and, sometimes, malodorous national debate.

Will the Remain campaign win when the votes are counted on Thursday? 53/47 I reckon, hardly a triumph for David Cameron and co but a win all the same.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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