Ad industry veteran Tim Lefroy is stepping as CEO of The Advertising Association after a seven year stint. The AA represents advertisers, agencies and media owners.
Lefroy (left) says: “It’s a unique privilege to serve advertising in the AA role and seven years is the right tenure. We have a great team and the support of the AA’s volunteer leaders has helped keep UK advertising and its reputation amongst the best in the world. The next six months’ priority for me will be successful baton change.”
AA chairman James Murphy, also CEO of adam&eveDDB, says: “The AA has grown in both strength and influence and Tim’s are big shoes for us to fill. The search for a successor is already under way and we are announcing this today to ensure the widest possible search.”
Before the AA Lefroy worked at Cadbury, Gillette, McCann, Y&R and one-time quoted agency Yellowhammer. As well as collating industry data, the AA’s job is to lobby government and other legislators to make sure nothing too horrid happens to advertising. In which role it appears to be successful, given that the wider industry seems in rude health in the UK.