The&Partnership’s Johnny Hornby is leading the charge against ad fraud – in the UK at least – and heading up Hornby’s posse is chief technology officer Ross Barnes.
Here’s Barnes on the Beeb with some hair-raising tales about the evil bots and the amount of advertiser money they purloin – $10-15bn he reckons.
Barnes reckons some of The&P’s clients have got online fraud down to just 0.3 per cent – ahah, strategy showing…
But it’s an important issue just the same.
Of course it wouldn’t happen if media agencies and advertisers employed humans to choose the websites they advertise on. They won’t, because of cost. So one’s sympathy should, perhaps, be tempered.