MyCarNeedsA.com doesn’t exactly trip off the tongue but there seems to be a pretty limitless appetite for car websites of one sort or another.
Havas-owned Arena Media replaces MediaCom on the account. Arena won the business without a pitch.
MyCarNeedsA.com MD Scott Hamilton says: “We were extremely impressed with both the quality of ideas displayed by the team at Arena Media, and their obvious passion and interest in our business. We are very much looking forward to working with the team.”
Arena Media MD Henry Daglish says: “ We thrive on working with entrepreneurs like MyCarNeedsA.com as partners and look forward to helping them drive their business performance in 2016 and beyond.”