New business is being showered around like confetti in the UK this week (Leagas Delaney has won Value Retail, BBH Uber, 101 Dunelm, Karmarama Confused.com) and now M&C Saatchi has been appointed to handle the UK government’s Department for Communities and Local Government Neighbourhood Planning brief following a pitch.
One of the Cameron government’s big ideas (when it’s not getting us into an almighty mess about Europe) is devolving power from central government to so-called local communities, which is what this is supposed to do.
M&C says it will begin a national campaign in May using “multimedia paid-for activity and open source promotional materials” so, presumably, there’s a decent budget behind it. Or is there? Hard to tell these days.
DCLG head of campaigns and marketing Pinky Badhan says: “Neighbourhood Planning is about giving local communities power to control planning policies in their area. In communicating this message, we wanted a campaign idea which resonated with the audience and delivered it simply and clearly – and this is what we received from M&C Saatchi.”
M&C MD Tom Firth says: “Neighbourhood Planning represents a key initiative in the drive to give local people a say in matters that effect their own communities. We’re delighted to have been chosen by DCLG to take this message to a wider audience.”