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Willem Dafoe’s upskirt triumph for Super Bowl Snickers

Teaser ads for the Super Bowl are usually a big, big bore but Snickers’ effort from BBDO New York was diverting, a take on Marilyn Monroe serenading JFK.

One dozy trade publication thought ‘Marilyn’ was a lady with a very sore throat but we spotted it was a bloke – ha!

Here’s what we assume is the final cut, with Willem Dafoe doing his ‘The Seven Year Itch’ turn.

Brilliant – the Super Bowl pacemaker. And only thirty seconds..

MAA creative scale: 8.

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