Wieden+Kennedy London is becoming quite the comedy factory. A while back we accused it of rarely featuring people in its ads. Since then there’s been a non-stop stream of them.
This time up it’s actor John C McGinley (Scrubs, The Rock) for Mondelez’s Halls medicated confectionery, introducing a honey variant alongside the traditional throat grabber cough drop – defined here as ‘tough love’ against honey’s ‘soft love.’ There are 11 pieces of film content in all.
Not a side-splitter but a clever demo campaign all the same.
MAA creative scale: 6.75.