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W+K adds some ‘soft love’ to Halls with McGinley

Wieden+Kennedy London is becoming quite the comedy factory. A while back we accused it of rarely featuring people in its ads. Since then there’s been a non-stop stream of them.

This time up it’s actor John C McGinley (Scrubs, The Rock) for Mondelez’s Halls medicated confectionery, introducing a honey variant alongside the traditional throat grabber cough drop – defined here as ‘tough love’ against honey’s ‘soft love.’ There are 11 pieces of film content in all.

Not a side-splitter but a clever demo campaign all the same.

MAA creative scale: 6.75.

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