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Is ‘Ice’ Xmas campaign too Leo Burnett for the Co-op?

Overlooked this one in the Christmas rush but ‘Ice’ is a pretty brave effort from the Co-op and Leo Burnett, with a multicultural protagonist, un-festive setting and downbeat ‘sharing with others’ finish.

Maybe too brave for the Co-op which is, apparently, reviewing its creative account.

It’s very Leo Burnett, London branch: tasteful, classy, a bit gritty and never even tempted to shout.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Best ad so far for 2015 true spirit of Christmas

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